Openly is a next-generation personal lines insurer designed exclusively for and by independent agents.  Our cutting edge technology and products empower agents to deliver a 21st century customer experience, radically increase agency efficiency, and sell more business.

We're launching in 2019 with homeowners insurance.
Be part of our journey.

Our Approach

Agents MatteR

Agents Matter

We believe choice and independent advice are key. We are investing to empower rather than replace agents.

Agents are the Future →

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We enable agents to offer consumers the ease and convenience they’ve learned to expect from other industries.

Demand the Best Tools →

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Boost Sales

We clear out the senseless process and hassles, so that you can spend less time transacting and more time advising.

Focus on the Client →

Our Features

Offering premium homeowners, landlord, umbrella, and private flood products.

Offering premium homeowners, landlord, umbrella, and private flood products.

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Real, expert humans available to provide customer and agent service.

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Backed by admitted,  AM Best A-rated paper.

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Highly competitive commission.

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New pricing and underwriting models, allowing you to close and retain customers you otherwise wouldn’t.

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Founded by industry veterans who have deep carrier- and agent-side personal lines experience.


Sound good? Join our exclusive agent pilot group.